What are the motives behind choosing one color instead of another?
By paying attention to the ongoing trends in fashion and media, and conducting a thorough color study, we can try and understand the colors that people might want to use in their homes, offices, in the environments where they spend the majority of their time.
It is not an easy task, as it requires to understand the reasons for choosing one shade over the other, particularly when it comes to furniture or materials for building, things that cannot be as quickly changed as paint.
For this reason, when creating this color palette, we decided to focus on what we call the classic 50s, a selection of fifty shades that we identified as everlasting, not to be subjected by seasonal trends.
